Do you want emails that spit out cash? I make a whole bunch of money with email marketing. Here are some things that have helped me a lot.

Email Marketing: Subject Line

Most modern email service providers (ESP) will allow you to ask for the subscriber’s name. By putting this into the subject line, it does three things:

1: It makes the email more likely to be opened. More opens (ie, more eyeballs), more money you make.

2: It makes your emails much more personable. Email is a very personal, one-on-one type of communication. It’s not like Facebook where you’re talking to many people. In an email, you’re talking to individual subscribers.

By mentioning their name, it makes that email feel a lot more personable. And that is important for keeping up the lifespan of your email list over the long term.

3: By getting higher open rates, by being more personable, you get more internal clicks. That means you send more people to the affiliate offer, which results in more cash in hand – more greenbacks!

Split Testing Your Subject Lines To Optimize Your Email Marketing

With that said, you want to split test this. Different niches respond differently, but overall using the subscriber’s name in the subject line works better.

What you’re going to want to do is create 2 split tests: A & B.

Split A will test the opt-in page with the name & email field.

Split B will test asking only for email.

I know people are probably freaking out when they hear about this technical stuff. I’ll try my best to explain this.

Consider Split Test A (name & email). What you’re going to do is, after they opt-in, you send them to “email list A”.

On Split Test B, this will add them to “email list B”. 

So what you have are two separate email lists. And by doing this, you will be able to test the open rates and click rates by using the name and email in one and only email in the other.

Hopefully, I didn’t confuse you. If I did, just comment below and I’ll try to clarify it.

Benefits of Embedded Buttons for Email Marketing

This has made a massive improvement for me. Adding a clickable button to every email that you send, will make it more likely to get clicks to the affiliate offer.

And that means more money for you!

Sounds good, right?

Personable Email Marketing

This goes along with the previous tip about being personable in your emails. I learned this tip from copywriter Joseph Sugarman.

Basically what you want to do here is say, “Hey (name). Here’s what I’m doing right now…”

By telling a story about what we are up to in that very moment, it makes the email message seem a lot more “in the flow of consciousness”, “here is what I’m doing”, and it brings out a lot of that personal mojo.

A quick tip: make sure you aren’t BS’ing the reader. If you weren’t on a flight to Aruba, don’t say that! I would probably be on a trip to ZzZzZz land… ha!

Be very descriptive. Don’t just say, “Hey, Bob. I’m writing this on my laptop.”

Say something like, “Hey, Bob. As I write this on my laptop, it’s raining outside so loud that I can’t even hear myself type. But that is what inspired me to write this email…”

Over the long run, what this is gonna do is help you build that relationship with your subscriber and relationship today is SO IMPORTANT.

Trust & relationships are the currency right now.

If you want to get rich – as cliché as that sounds – the more friends that you have, the more subscribers that you have, the more value you provide, the more money that you make in return.

So it all starts with that relationship. This helps so much.

Best Email Marketing Hack: The ‘P.S.’ Section

At the bottom of every email that you write, make sure you add a P.S. (postscript) section.

I do this sometimes, but more often than not. I usually include the P.S.

Throw a button down there (or affiliate link) to make it even cooler! The P.S. section gets the most eyeballs for whatever reason.

I think what happens is people open the email and quickly scroll down to the P.S. section and – BOOM! – it’s a quick read, so they tend to go there first.

So do this with every email that you send. It’s massive!

Do Social Subject Lines Improve Email Marketing

Test using social-based subject lines versus the obvious ones. For example, a social subject line is something like “where were you?”, or “what happened last night?”, or “you coming to the event tonight?”, or “wasn’t that fun!”

It’s the way we talk to our friends. You send them a quick little blurb.

This makes subject lines a lot more personable.

Test that against using the more obvious subject lines. Let’s say you want to send out an email about how to jump 10% higher… test that out.

Make the subject line “how to jump 10% higher”. Sometimes that works.

Where I’m getting at with this here is, you have two options: social versus obvious.

Gives those a shot and see what happens.

Conclusion

Alright, for some more online marketing guides, check out my other articles on this blog. Share this post with your friends. Peace!