So, a subscriber asked me, “How do you get affiliates to promote your offer, your launch, your software, your course?” (whatever it is)

And that is what we’re talking about here today.

Hi! My name is Dan Brock, the Deadbeat Super Affiliate™ from Deadbeat.com.

Building An Audience and Networking with Super Affiliates

So getting affiliates to promote your course or your product is an art and a science.

There are some things you have to keep in mind.

Affiliates aren’t going to want to promote something for you unless it’s going to make them a lot of money or there is something that you can do for them in return.

So if you’re a beginner you’re going to have a hard time doing this but it’s possible. So there are two sides of the equation here…

#1: Half of it is building up your own audience (and we’ll talk about that in just a second).

#2: The networking aspect of recruiting affiliates.

But the thing is that everyone wants you to do something for them.

It kind of goes like this…

Super Affiliate:
“Hey, man! My name is Dan Brock. I’m the Deadbeat Super Affiliate™. I got the robe on, ya know. The socks…”

Chad (Newbie Product Owner):
“Woaw! I dig the robe, man! My name’s Chad.”

Super Affiliate:
“Chad, it’s great to meet ya, man.”

Chad:
“So, uh… Do you have any hobbies, or… um… you know…?”

Super Affiliate:
“Yeah, I’m interested in a lot of stuff. I like to read. I like to work out a little bit. I like to take naps. I like to run my businesses. I cook on the side – that’s like a new thing I’m into. I like cooking, ya know!”

Chad:
“Fascinating! That’s fascinating. I’m really interested, man. So uh… do you wanna promote my product, or… ?”

Super Affiliate:
“Cool. I’ll look into, you know, if maybe it’s a good fit.”

Chad:
“I mean… I got 50% commissions…!”

What Affiliates Look For

So, what I want to talk about is how to get that leverage. The ace up the sleeve, if you will. The trump card.

So, what you want to do is…

Step One: Spend one year building up an audience. So whether that be building a really good YouTube channel, building a Facebook group, or a blog. All three of these are a great way to build an audience in pretty much every niche.

We’re not gonna talk about niches today – I’ve got tons of videos about that all over my YouTube channel.

But once you have that audience, that’s when you can start leveraging that audience to get other people to promote you.

So, essentially what happens is: someone has a product, and you have a product.

If you both have email lists, you can promote each other’s products and have this synergistic energy.

Otherwise, you’re going to end up just like Chad…

Chad:
“GOSH!! Why won’t anyone promote me, man! I’m givin’ away 50% commissions…”

Build Up Your Affiliate Audience

Okay, so step one is you build your audience. Now, once you have your audience, you’re going to want to start building up your email list.

Email lists are crucial for getting other affiliates to promote your stuff because you can use that email list to promote them in return.

So typically it’s, “I’ll promote you if you promote me.”

Okay, so how do you go about doing that?

Well, you’re gonna need two tools…

One I use is called ClickFunnels.

The other is called GetResponse.

So ClickFunnels allows you to build the page where you send your audience to opt-in. It basically helps you build those pages.

And GetResponse allows you to email those emails that you collected from that page.

So it’s ClickFunnels and GetResponse.

These are the ones that I use. I recommend them and of course, you can access them for a free trial by clicking on my affiliate links. 

It’s like a 14-day free trial & a 30-day free trial, respectively.

When you sign up, I receive an affiliate commission, but if you don’t want to do that – if you want to just go to ClickFunnels.com or GetResponse.com – it doesn’t matter to me. I’m gonna like ya, either way! (no, but seriously. use my affiliate links!)

Build Affiliate Landing Pages and Email Opt-in Pages

Let’s take a look at ClickFunnels.

The main benefit with ClickFunnels is that it allows you to build very nice, very high converting opt-in pages and sales pages with a click of the mouse. 

So if you’re new and not really technical, this is a great resource for you and is one of the main reasons why I recommended it. Essentially you can compete like a professional even if you are kind of amateur.

Here are just some examples of some of the opt-in pages that you can create. 

And again, everything is customizable with their WYSIWYG (what you see, is what you get) editor.

It’s kinda like using Microsoft Word.

You just enter in your information about the thing that you want to give away and you are on your way.

A quick/brief point I want to mention:

You’ll notice there is a product image. So that image (product) is essentially a freebie that you create to give away to the person that lands on your ClickFunnels opt-in page.

So this is the reason they give you their email address. In return, you give them this free item.

Now, don’t go nuts with this, alright!

I’ve seen beginners do this all the time. I did it, as well…

…I wrote like a 300-page novel, or created this big, long 7-day video series!

You don’t need to do it.

Your freebie can be like a 1-2 page PDF, or quick 5-10 minute video. That is what they get in return for giving you their email address.

The way I like to look at this is…

…imagine that Warren Buffett was to hand you a fortune cookie…

…and that fortune cookie – that little slip of paper – had the stock that he was about to buy tomorrow.

Wouldn’t just one word be a tremendous amount of value, if it was the right word?

What I’m getting at is: that 1-page PDF is enough, if what you provide is valuable.

Okay, and the second step is to hook that up to GetResponse.

So the page will look something like this…

…you’ll just connect it to your GetResponse,  click OK, and it is now connected together with GetResponse.

And you use GetRespone to start emailing your audience offers that they might be interested in.

Now this, in and of itself, is an art and a science.

Something I’m covering in my new affiliate program that I’m gonna release soon.

But for now, think of it like this…

One day: you give them some good, free content. The next day: you promote something.

Next day: free content. The next day: you promote something.

So what you want to do is just lookout for products that you think people may like. Go to…

Affiliate Marketing Networks: ClickBank & CJ (Commission Junction)

ClickBank.com, cj.com… there are a million different affiliate networks that you can use to tap into and offer products to your subscribers (without you having to create the product).

Just a few caveats here…

You want to make sure you only promote products that are good.

There is a trust that you build up with your subscriber base. And when you promote something bad, it damages that trust. So you want to make sure you vet these products as best as you can.

It takes work, yes.

But when done right, this can be very lucrative in a win-win-win for every party that is involved (product owner, affiliate, and buyer).

Alright, so now that you have that piece in place, we move on to the next piece.

And that is: creating a sales letter, a sales video, your product, and recruiting affiliates to start promoting your product in return.

So the first thing you need to do is build a compelling sales letter, or sales video, or sales process to get people to go to your site and hand over their hard-earned money for your good quality product.

I also use ClickFunnels for this. Here are examples of sales pages…

You just swap out the words, swap out the images, and you’re good to go.

Now, of course, my ClickFunnels affiliate link is here and with a free trial.

Once your sales letter is in place, the battle has just begun.

Here is the reality of this: every single day, in your niche, regardless of what niche you’re in, there’s like 10-20 new products being offered on your topic.

You can literally count 10-20 new people – every single day – launching new products!

There’s a lot of competition for it.

And if you don’t do this right (bad sales page, you haven’t been networking, etc) you’re going to end up like this…

Chad:
“I’m givin’ away 50% commissions…!!!”

So let’s talk about that. Your sales page.

You should hire someone from sites like UpWork, or you can even go to popular Facebook groups and ask for copywriters.

Yes, it’s going to cost you some money.

Anyone who’s worth their skill, anyone who has honed in their copywriting skill, they’re going to charge you good money.

So you should do your research with this or, number two…

…this is an okay way to go (this is how I started): I started writing my own stuff.

You will build more experienced this way (in copywriting), but just know that you’re going to make less money right off the bat because it’s going to be harder for you to recruit affiliates.

Why? Because super affiliates – professionals who have been doing this for a while – we have the ability to look at a page and an offer and say, “Is this going to convert? It looks like it’s going to convert… it’s got all the design elements, has all the right words… seems like it’s the right fit…”

We can tell, through experience, whether or not it’s going to convert.

So you have to look the part, in other words. If you write it yourself, it’s going to become pretty apparent that you are still a beginner.

Once you have all of that in place, it is now time to start recruiting affiliates. And this is where networking comes into play.

Attending Affiliate Marketing Events

You can travel to events. It’s very tiring. And the networking lifestyle is not the most – how do you say… “wholesome” (people just get smashed). Some of these people are pent up, working long hours for 11 months straight, and at these events, they just want to let the energy go crazy.

It is a tough lifestyle! I see so many people bust out of the game because they get sucked up into that “jet-set”, “rock style” lifestyle.

It’s a very slippery slope, the networking game. Lots of people turn into alcoholics, they do all kinds of drugs. I’ve seen it all the time.

So it is risky! Yes, you can try not to go to the events. It can work, but…

…a lot of the connections are made at those events.

A lot of the time, someone will send me an email wanting me to promote them. If I don’t know them, it’s unlikely that I’m going to promote them because I don’t trust several things: I don’t know if they make good products, I don’t know if they’re professional or amateur… I don’t even know if I’m going to get paid!

So, because of that, unless you work through ClickBank or direct to PayPal, that’s fine.

Usually, these things need to be in place, and that makes it very difficult if you don’t know that person.

It can be done but it’s a lot harder if you don’t go to the networking events.

If you manage to pull all of that off, this is where it gets very difficult. It is a JUGGLING act.

You have to, both, keep your audience engaged and growing, and keep the product side of your business going at the same time.

That’s doing two different things at once! AND you’re making the product, AND you’re writing the sales letter. It’s this juggling act where, if you drop any ball, you’re out of the game.

Because what will happen is, your audience will die out, or your product won’t convert. It turns into this non-growth chain of events, which means you will go out of business if you mess up any piece of the process.

That’s exactly why I don’t do product launches anymore with affiliates!

I’ve made WAY MORE MONEY going at it alone, and I’ll recommend (just from my experience) that you go it alone, too.

Just focus on building your audience. This way you can improve your sales letter over time, and improve your product over time, instead of having some big launch day where you make $30k-$50k but it’s super high risk.

Okay, so IF YOU ARE A BEGINNER, I recommend you avoid doing the launch thing.

Let me know what you think! Comment below. Is this something you find feasible or not?